Choosing the perfect Video Style for your Business’s Message
In today’s competitive environment, where attention is king and audience engagement is crucial, choosing the perfect video style to drive your business’s message has never been more important. Each video style is different and has its own unique strengths that are suited to reaching specific goals in your marketing plan. Let’s look at the different video styles and how to choose the right one for your business goals and message.
The 5 best video types for your Business
Promotional Videos: Your Video Business Card
Promotional Videos are designed to showcase your business as a whole, while highlighting all of the unique strengths, offerings, and selling propositions that are specific to your individual business. Think of this as your Video Business Card that you can give out to show and tell everyone exactly what your business does. The benefits of this type of video is that you are able to visually demonstrate exactly who your business is and exactly what your business does while at the same time crafting the precise brand image that you want your viewers to associate with your specific brand. These videos can include a company overview, brand stories, the brand mission, and aspects of the company’s values and culture. The goal is to show people who you are and what you are all about as a brand.
Product Videos: Showcase your Product and give a Demo
Product videos are useful for companies that have tangible products and a well-crafted video can display your product in a way that photography simply cannot match. Creating a visual demonstration of your product in action, with a walk through of the features and benefits and how it is used, it is easy for viewers to see exactly what you have to offer. This video style gives customers the ability to visualize themselves using your product and how it fits into their own lives. Incorporating visual elements like lists, text, and animations can differentiate your product from all others on the market and drive sales conversions.
Explainer Videos: Taking Complex Topics and Making Them Simple
Explainer videos are used to educate your core audience and break down complex concepts, products or services. This video style is ideal for explaining an intricate ideas, showing a highly technical process, or walking clients through a specific procedure. The benefit of this type of video is that it helps to demystify concepts and simplifies information for the viewer in order to help them understand what your business does, produces, or sells. This ultimately builds trust and clarity for the viewer which in tern translates into better educated clients who can make more informed decisions. It also can cut down on the number of questions that staff need to answer when helping customers or clients.
Interview Videos: They Speak for Themselves
Interview videos can include interviews with company leader, team members, or even industry experts in order to add a human touch to your brand. By having a company’s director or founder interviewed, you are given the opportunity to hear insights and interesting points directly from the source. The big benefit of the interview video is that it gives you the ability to tell your brand’s story in your own words. This video type can be the most compelling form of information that a potential client can hear. Delivering your company’s story, mission, or future goals in the form of an interview gives viewer the ability to engage with your business in a deeper and more emotional way. The Interview Video type gives your company a humanizing touch that can drive your story and develop relationships with clients at a deep level.
Client Testimonials: Your Biggest Fans are Your Best Sales People
Client testimonial videos are interview footage from a former clients that extols all of the virtues of your business and how it has impacted their lives directly. There is no stronger or more compelling video type than positive client testimonials for developing trust in potential clients.
BrightLocal’s local consumer survey shows that 49% of consumers trust reviews as much as personal recommendations from friends and family members. That’s powerful stuff right there!
If your company is truly helping people then there are surely plenty of advocates that would love to tell others how much your products, or services have meant to their lives. The benefit of this type of video cannot be overstated. The power of a positive client testimonial video style can translate to higher sales, more consumer confidence, and stronger customer loyalty. This is a no-brainer for any company that would like to spread the message of their satisfied former clients.
So that’s it!
Five video style that you need to be exploring when looking for the perfect video to spread your business message. There are many more styles and derivative, but these are the basic 5 video styles hat you should be looking into first and foremost.
In following articles we will discuss more styles of videos, as well as use cases for the 5 that we have just explored.
See you in the next one!
-Brett from MAGPIE MEDIA